Get a fashionable tour of Florence’s must see hotspots with Camilla Åstrand. The co-host of STYLEBY Beautypodd and GANT global PR manager, shares highlights from her recent trip to the Italian classic.
A trip, no matter if for work or pleasure, starts when I leave for the airport. Traveling while looking stylish and groomed makes it much more enjoyable. The better you dress the better service you get at the airport and on the plane. For this trip I’ve paired my GANT work outfit with a classic Chanel scarf.
My first stop in Florence was the menswear fair I was there to attend – Pitti Immagine. This is the main square of the fair where everything is focused on getting photographed or taking a photo. It’s fascinating.
Café Gilli is a Florence institution – this café, restaurant, bar and bakery has been the place for the city’s creative crowd to be seen since 1973. Today it’s known for two things: ignorant staff (part of the experience) and its magical evening ambience. During Pitti, this is where business is really done. Buyers, editors and brands meet here after dinner to buy gin and tonics and impress each other with expensive blazers.
Officina Profumo Farmaceutica di Santa Maria Novella is one of the world’s most famous destinations for fragrance & beauty. It has been active for 400 years. You can find everything from scented candles to soaps, cosmetics and fragrances – but most of all, it’s a true Florence experience even for those not interested in beauty. My favourite product is their scented potpourri that I place in my drawers and wardrobes.
La Ménagére, located in one of Florence’s oldest warehouses, is a fresh take on classic Florentine style, in terms of both decor and food. It’s is a bistro, restaurant, cocktail bar, interior store and flower shop all-in-one. I love having coffee outside after buying homemade ceramics. And I’ll always take the obligatory Instagram picture of the flower shop.
As Florence is the birthplace of the iconic (and now more hyped than ever) Gucci house, they have gathered their history and archives into a beautiful museum. You can peruse the exhibit, enjoy lunch, shop at their Icon Store and explore the book shop. I love coming here for lunch and usually leave with something more expensive than a salad.
WINE & DINE
Trattoria de Bibe is where my Italian colleagues take us to experience the real Florence. It’s a fifteen-minute taxi ride from the city, but one of the most magical places I’ve dined at. It’s one of the oldest restaurants in the Florence area, and has probably been owned by the same family for 150 years. The food and the wine? Don’t even talk about it or I’ll cancel my summer plans and get on a plane to Florence right now.
The Palazzo Budini Gattai is a magical palace and former residence now used for events, weddings and parties. This is where I spent my last night in Florence, at the closing party for one of the projects I worked on. If you are getting married, hosting a big party or planning a work event- I can’t recommend this enough. It’s beyond beautiful. If booked, blame me.